Bulbrite is a family business founded over 50 years ago by Andrew Choi, an immigrant from Korea, who came to NYC in the late 60’s to start a new life and pursue the American Dream.  Over the last 5+ decades, we have grown to become a prominent leader in residential lighting by relentlessly focusing on 3 things: having the best people, making the best products, and truly caring about our customers. 

Our Timeline

  • 1971

    Bulbrite founded in New York
    City by Andrew Choi

  • 1981 - 1982

    Andrew's brother, John Choi, joins the business expanding sales to Bowery showrooms

  • 1986

    Moved to first major warehouse
    at 601 West 26th st in NYC

  • 1988

    Introduced CFL and Halogen products. Built new facility in South Hackensack, NJ

  • 1994

    Invented the famous
    KX-2000® Bulb

  • 1999

    Moved to 145 West Commercial Avenue
    in Moonachie NJ

  • 2001

    Bulbrite's 3Oth Anniversary &
    Cathy joins the company

  • 2004 - 2006

    Dorothy & Eric
    join the company

  • 2007

    Opening of Bulbrite's first
    Dallas showroom

  • 2009

    Cathy becomes
    president

  • 2010

    BE BRITE culture born
    Cathy wins Lighting Industry Leadership Award

  • 2011

    40th Anniversary
    Lightopedia.com launches

  • 2012

    BE BRITE culture featured in NY Times
    EISA campaign launched - featured on NBC

  • 2013

    Expanded into Canada.
    BE BRITE Featured in Quick & Nimble BY Adam Bryant

  • 2015

    New Dallas Showroom opens
    1st West Coast Distribution Center opens in CA
    Named NJ Family Business of Year

  • 2016

    NJ Corporate
    Culture Award

  • 2021

    Bulbrite celebrates its 50th anniversary and is featured in Forbes - AAPI Businesses Shaping America

  • 2023

    Launch of New Distribution Center
    in South Carolina

  • 2025

    Kibün by Bulbrite
    launches

Delivering the Bulbrite Promise

Never stop educating

We help our customers and partners succeed by sharing intelligence on everything from business strategy to the latest technology.

Never stop innovating

We push ourselves to be ahead of the curve because we believe innovation is as much about people and process as it is about product.

Never stop exceeding expectations

We deliver a 95% order fulfillment rate with same day shipping as part of our never-ending pursuit to create an amazing customer experience.