MOONACHIE, NJ – For over 40 years, BULBRITE has been committed to delivering the “Bulbrite Promise” to their customers. One of the three prongs of this promise is to never stop innovating. Bringing this promise to life, Bulbrite launched the ELEVA™ LED Magnetic Downlight System. Bulbrite’s ELEVA System allows users to customize their look with ease, from light source to trim. The four part system is comprised of a 4” downlight, a magnetic LED light engine and magnetic trim accessories. Neodymium magnets are used throughout the system allowing users to customize their fixture while having the flexibility to change the light source without the use of tools. Additionally, the variety of light output, color rendering quality and beam spreads allows users to create a consistent look throughout their homes by applying the system in a variety of lighting applications.

The ELEVA Counter Display, available to distributors now, features a recessed housing and dimmer allowing users to interact and experience ELEVA. The display tray below showcases all 5 color options in each accessory shape. With 20 options to choose from, users can mix and match the parts until they find a look that works for them. This eliminates the risk of ordering an ELEVA set and discovering it doesn’t work well within a room’s design. The counter display stands at 30” tall with a 18” by 13” footprint – perfect for standard height counters. It also ships with ELEVA brochures which graphically explain how the system works and list the full system offering.

Bulbrite’s continuous focus to deliver the “Bulbrite Promise” is a company wide effort to create an amazing customer experience. With the new West Coast Distribution Center, customers will benefit from the availability of over 1,000 SKUs, same day shipping, faster delivery times and reduced shipping costs. Bulbrite has also extended service hours with dedicated ALA Certified Lighting Specialists to help support the west coast region.

“Merchandising is a critical tool for showroom staff to successfully feature and demo new and innovative products such as ELEVA. The new display will allow staff to show potential buyers how the system works and give them the opportunity to explore which combination of accessories fits their design tastes.”, Martha Delgado – Product Manager, General Lighting.

With Bulbrite, you get more than just the broadest selection of high-quality LED lamps – you get the knowledge and lighting resources that come with over 40 years in the industry. For more information about Bulbrite’s merchandising program, call to speak to an ALA Certified Lighting Professional at 800.528.5555 or email info@bulbrite.com.